Free Customized Flyers and Color Shells
Mayflower Tours will customize any piece to meet the need of your group. Just tell us what you want on it and we will take care of all of the graphic design and printing!

Ad Slicks and Clip Art
Mayflower Tours has ad slicks and clip art to make your newspaper advertisement sizzle and make the phone ring!

Power Point Presentations
Mayflower Tours has fully scripted Power Point presentations to enhance your next group presentation.

Know Your Group and What They Like
• Past tour history - where have they traveled before?
• Seasonality - time of year they like to travel
• Long or short tours - duration of touring experience
• Cost - type of touring experience
• Destinations - geographic areas
• Transportation - different modes for different folks
• Special Interest tours - special activities or attractions
• Size of group - number traveling
• Lead time - will determine how far you have to start promoting

Destinations
Know and understand the group to ensure a destination they will enjoy. Know and understand the destination you are marketing to your group to sell the key hot buttons they are looking for in their travel experiences.

Benefits
Point out all the features and highlights of the tour. Let the benefits do the selling that they are most interested in experiencing.

Advertising
Advertise through radio, TV, local newspapers, newsletters, bulletins and magazines that will get more sales. Determine what works best and work that angle. Choose the advertising that will work in your area.

Public Relations
Mail group travel articles to local newspapers and radio stations to build interest. Send announcements to the local media outlining where your tours are going and what your travelers will be seeing and doing while out on the specific tour!

Direct Mail
Regularly mail to local organizations. Send out flyers targeted to groups. Mail colorful flyers, postcards, calendars, past group travel pictures to interested travelers. Highlight key selling points and benefits on each sales piece that should include:
• Sales message on the outside of envelope with a catchy sales phrase
• Endorsements from past travelers
• Hand addressed envelope
• GOAL - You want your clients to ACT now!
• Attention to detail of special requests

Presentations
• Offer to attend group meetings and give a FREE travel presentation or travel night
• Schedule travel presentations featuring informative speakers, slides, videos, and literature that are available from Mayflower for FREE
• Exhibit at community events like the county fair, senior expos, etc.
• Conduct a “How to pack a suitcase” presentation when promoting your tour

Build Relationships
• Establish relationships with group leaders and make them a part of your sales team
• Form a mailing list compromised of past travelers and group leaders where they can send for information or call to promote your new tours
• Host a “Be a Group Leader” luncheon and invite group leaders
• Spread the word through individuals; word of mouth is your best advertising. Let your enthusiasm for the destination be seen with all of your travelers!credibility.